Independent pricing guide. Not affiliated with Hotjar or Contentsquare. Pricing verified April 2026.

Hotjar Observe vs Ask: Which Product Do You Actually Need?

Hotjar split into two products in 2023. Observe shows how users behave on your site. Ask tells you why. They are priced separately, and most teams need both. Here is exactly what each includes and what the combinations cost.

Observe: Visual Behavior Analytics

Observe is Hotjar's visual analytics product. It captures how users interact with your pages through heatmaps (click, move, scroll), session recordings (watch real user journeys), and conversion funnels (where users drop off). Every insight is visual and qualitative.

FeatureBasic (Free)Plus ($39)Business ($99)Scale ($213)
Daily sessions351005001,500+
HeatmapsYesYesYesYes
Session recordingsYesYesYesYes
Filter & segmentNoYesYesYes
FunnelsNoNoYesYes
TrendsNoNoYesYes
Console trackingNoNoYesYes
Custom integrationsNoNoYesYes
SSONoNoNoYes
Priority supportNoNoNoYes

Ask: User Feedback Collection

Ask collects qualitative feedback directly from users. Surveys appear on your site (exit-intent, NPS, CSAT), feedback widgets let users report issues in context, and interview scheduling helps recruit users for research sessions.

FeatureBasic (Free)Plus ($59)Business ($79)Scale ($159)
Monthly responses20250500Unlimited
Active surveys3UnlimitedUnlimitedUnlimited
Feedback widgetYesYesYesYes
Remove brandingNoYesYesYes
Logic branchingNoNoYesYes
IntegrationsNoNoYesYes
Custom brandingNoNoNoYes
SSONoNoNoYes

Who Needs What

UX Designer

Need recordings + funnels to find usability issues, plus surveys for user research

ObserveBusiness
AskPlus
Total$158/mo

Product Manager

Need full behavior data + survey logic branching for feature validation

ObserveBusiness
AskBusiness
Total$178/mo

Marketer / CRO

Heatmaps and recordings for landing page optimization, surveys optional

ObservePlus
AskNone
Total$39/mo

Developer

Quick usability checks on new features, no regular survey needs

ObserveBasic
AskNone
Total$0/mo

Frequently Asked Questions

When did Hotjar split into Observe and Ask?▼
Hotjar split its product into Observe and Ask in early 2023. Before the split, all features were bundled in a single plan. The split means you now pay separately for visual analytics (Observe) and user feedback (Ask), which increased total costs for teams that need both.
Can I buy Observe without Ask?▼
Yes. Observe and Ask are completely independent subscriptions. You can have Observe Business with Ask Basic (free), or any other combination. Most product teams need both, but marketers focused on conversion may only need Observe for heatmaps and recordings.
Is it cheaper to get both products together?▼
No. There is no bundle discount for subscribing to both Observe and Ask. You pay the full price for each product independently. The only discount available is annual billing (approximately 18% to 20% off the monthly price) which applies to each product separately.
Does the Contentsquare merger affect Observe and Ask?▼
Yes. The new Contentsquare platform merges Observe and Ask into a single unified subscription (Growth, Pro, Enterprise tiers). Existing Hotjar customers are being migrated gradually through 2026. The new pricing structure is different from the current Observe/Ask model.